Nike
Just do it.
Nike is the Oregon-headquartered sportswear company founded in 1964 by University of Oregon track coach Bill Bowerman and middle-distance runner Phil Knight, originally as Blue Ribbon Sports — a US distributor for the Japanese running shoe maker Onitsuka Tiger — and rebranded as Nike in 1971. The company is best known for its footwear, apparel and athlete endorsements, and operates fragrance as a peripheral licensed business. Nike's perfume catalog has been produced under license by a succession of partners since the late 1990s, primarily targeting accessible men's and women's eaux de toilette positioned around sport, fresh aquatic and clean-musk accords. Distribution runs through mass-market beauty retailers and pharmacies, particularly strong in Europe and Latin America. The parent company remains independent, publicly listed on the New York Stock Exchange, and is one of the largest sportswear businesses in the world.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
