Nosegasm

Nosegasm is a niche label launched in 2020 by Michael Boadi, the British hairstylist and creative director who built the Boadicea brand reputation before turning to perfumery on his own terms. The house's name signals its register — provocative, slightly camp, deliberately unbothered by niche-perfumery solemnity — and the debut line is built almost entirely around rose, treated as a single subject across multiple variations. The opening collection — Amber Rose, Musk Rose, Emerald Rose, Valkyrie Rose, Flokis Rose — runs the flower through different facets, from heavy oriental to sharp green to almost metallic, in a single house style that prizes density and longevity. Distribution is small and specialist, and pricing reflects the heavy materials list rather than the playful name. For a wearer who wants rose pushed to its loud, unabashed extreme, the line is unusually committed to the idea.