Novae Plus / S. Cute
Novae Plus is the fragrance division of Paris-based CAUNAC & CO, launched in 1999 with a line of playfully designed eau de toilettes aimed at a younger, trend-conscious audience. The brand is best known for its whimsical bottles — including cat-shaped flacons and novelty formats — that blur the boundary between fragrance and collectible object. The S. Cute line extends this sensibility further, packaging lighthearted, accessible scents in formats that feel more like lifestyle accessories than traditional perfumery. Positioned at a democratic price point, Novae Plus fills a gap in the French market for affordable, visually distinctive fragrances that do not take themselves too seriously. The catalogue favours freshness, fruitiness, and florals in feminine and gender-neutral accords. CAUNAC & CO distributes internationally, including in Latin America and the Middle East, giving Novae Plus a wider reach than its modest French retail presence might suggest.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
