Noya
Russian beauty at an everyday price.
Noya is a Russian fragrance and personal care brand operating in the domestic mass market, offering affordable body sprays, deodorants, and light fragrances designed for everyday use. Russia has a substantial domestic personal care industry producing for price-sensitive consumers who prefer local alternatives to imported brands, and Noya fits within this ecosystem as a value-oriented option. The brand's fragrance profiles are likely to follow broad commercial trends — fresh florals for women, sporty aromatics for men — without investing in the distinctly Russian olfactory traditions that characterize more artisan-oriented Russian fragrance houses. Information on the brand's founding year, founder, and distribution is limited, reflecting its position as a functional mass consumer product rather than a brand with cultivated international visibility. Noya serves the practical fragrance needs of everyday Russian consumers who want clean, wearable scents at an accessible price point, and distributes primarily through domestic retail and pharmacy chains.
No accords yet.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
