Nutrimetics

Nutrimetics was founded in Australia in 1968 by Bill and Imelda Roche, establishing one of the country's most enduring direct-sales beauty operations. The house operates within the New Image Group corporate structure, combining skincare, cosmetics, and fragrance within an integrated beauty ecosystem sold through a network of independent consultants rather than conventional retail channels. Nutrimetics built its Australian reputation on a philosophy of scientifically supported skincare combined with sensory beauty products — a positioning that preceded the mainstream wellness-beauty convergence of the 2010s by several decades. The fragrance range exists alongside the skincare and cosmetics lines as part of a complete beauty lifestyle offering, designed for the direct-sales model where consultants present the catalogue in home or private settings. Operating in the accessible tier with New Zealand and Australian distribution as the primary markets, Nutrimetics represents the direct-sales generation of beauty brands — companies like Avon and Oriflame operating in parallel across different geographies — that created genuinely personal customer relationships through their consultant networks. Under New Image Group ownership the brand has extended its geographic reach while maintaining its direct-sales heritage.