Oakcha

Oakcha is a New York direct-to-consumer fragrance brand built around inspired-by compositions — house interpretations of widely known designer and niche scents, sold at a fraction of original retail. The model relies on high oil concentration, recyclable bottles and a bare e-commerce funnel rather than department store distribution. The catalogue has grown rapidly past two hundred references, organised by mood, season and the original perfume each piece nods toward. Critical opinion is mixed: enthusiasts praise the longevity and price, traditionalists flag the dupe-culture ethics. Either way, the house occupies a clear position in the accessible tier and has become one of the most visible names in the post-pandemic American fragrance boom.