Odore Mio

Odore Mio emerged in 2018 as a British niche fragrance house with Alex Green serving as creative director and perfumer. The brand occupies a productive middle position in the UK fragrance market: niche ambition and compositional seriousness without the ultra-premium pricing that can make established niche houses inaccessible. Green's approach emphasizes clean, contemporary fragrance design—recognizable olfactive profiles that function as wearable starting points rather than demanding artistic statements. This positioning has attracted an audience of fragrance enthusiasts who want quality and distinctiveness at prices that allow for collection and exploration rather than single-bottle commitment. The house distributes primarily through direct-to-consumer channels and select specialist retailers, maintaining the independent character that defines it relative to mainstream department store fragrance. Odore Mio has built a modest but genuinely devoted following within UK fragrance communities, valued for honest quality and the accessibility of its price tier relative to the ambition of its compositions.