Old Navy
Affordable everyday fragrance for the whole family.
Old Navy is an American value fashion retailer founded in 1994 by Millard Drexler as a sub-brand of Gap Inc., designed to offer accessible clothing and accessories at lower price points than Gap or Banana Republic. The brand's fragrances are firmly in the mass-market segment — inexpensive, broadly appealing, and designed for everyday wear without fragrance-purchasing intent driving the transaction. Old Navy scents tend toward fresh, clean, and vaguely beachy compositions that align with the brand's casual, family-friendly image. They are sold primarily in-store and online through Old Navy retail channels, functioning as impulse purchases for existing customers rather than competing in the dedicated fragrance market. Gap Inc.'s retail scale gives Old Navy broad North American distribution for its fragrance accessories.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
