Olo
Small-batch botanical fragrance from the American Midwest.
Olo is an American niche fragrance house founded in 2009 by Heather Sielaff, a self-taught perfumer working in Minneapolis, Minnesota. Sielaff blends natural and synthetic materials in small batches, favouring intimate scale over mass production, and personally creates every formula in the catalogue. The house operates as a one-person studio, which gives Olo fragrances a genuinely individual voice rare in any price tier. Works explore emotional and sensory states rather than conventional marketing categories — titles tend toward the evocative and poetic. Olo's direct-to-consumer model keeps the brand tightly connected to its community of collectors, and Sielaff frequently discusses her process openly, reinforcing a relationship of trust with an audience that values transparency in indie perfumery.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
