Origins

Origins is an American natural beauty brand founded in 1990 by Leonard Lauder, son of Estée Lauder, within the Estée Lauder Companies. Conceived as the group's entry into plant-powered, environmentally conscious cosmetics, Origins was ahead of its time in championing botanical ingredients, recyclable packaging, and cruelty-free formulations. Its fragrances extend this philosophy: grounded in nature, they draw on aromatherapy traditions and botanical extraction, producing clean, herbal, and woody scents that feel as purposeful as they are pleasurable. The brand occupies the accessible end of the prestige tier, offering a nature-forward alternative within the larger Estée Lauder portfolio and appealing to the wellness-conscious mainstream shopper.