Ormaie

Ormaie was founded in 2018 by Marie-Lise Jonak and Baptiste Bouygues as a Paris-based independent fragrance studio committed to experimental composition and unconventional material pairings. The house emerged from a frustration with niche fragrance's tendency to replicate established commercial templates under an independent aesthetic, and has pursued genuine differentiation through unexpected ingredient combinations and structural choices that challenge conventional fragrance architecture. Jonak and Bouygues approach each release as a collaborative artistic statement rather than a market-positioned product, resulting in compositions that reward close attention and often divide opinion—a sign of genuine creative risk-taking. The brand packages its fragrances in distinctive vessels that function as collector objects, with materials and form contributing to the overall experience. Ormaie has cultivated a devoted following in Parisian fragrance culture and among international niche collectors who value creative courage. The house's small catalogue grows deliberately, with each new release building the brand's reputation for compositional seriousness and aesthetic integrity.