Otoori

Otoori is a Dubai-based label within the My Perfumes group, launched around 2010 to bridge traditional non-alcoholic attar making with modern eau de parfum formats. The name translates loosely as my perfumes in Arabic, and the line was developed in collaboration with the perfumers Mustafa Firoz and Esmail Firoz. The house specialises in concentrated oils and water-based perfumes built on white musk, sandalwood, rose, and oud, designed to be layered into personal combinations rather than worn as single fixed compositions. Output spans devotional-style attars, lighter daily musks, and oud-forward flankers, with collections such as Musk Taher and Oud Al Saqr serving as anchors. Distribution runs through Gulf perfumery chains and Islamic retail, and the brand sits in the accessible, mix-and-match tier of Emirati perfumery.