Pacha
Every day should smell like the weekend.
Pacha is a Spanish fragrance brand launched in 2006 as an extension of the iconic Pacha Group, the entertainment and lifestyle empire built around the legendary Ibiza nightclub that Ricardo Urgell first opened in the Balearic Islands in 1973. The perfume line translates the Pacha experience — sun-bleached hedonism, Mediterranean sensuality, the euphoric freedom of a long summer night — into a range of accessible, mood-driven fragrances for men and women. Collections including the Clandestine and Yacht Party lines distil specific aspects of the Ibiza lifestyle into olfactory form, while the 24/7 line aims for an everyday wearability that carries the brand's spirit beyond the festival season. Pacha Perfumes belongs to a category of lifestyle brand extensions that succeed by drawing on the authentic cultural currency of their parent: few Spanish institutions carry the same global resonance as the Pacha cherry logo, and the fragrances trade knowingly on that recognition. Distribution is mass-market, positioning the range at the affordable end of the fragrance spectrum for consumers who want a bottle of Ibiza on their bathroom shelf.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
