Paloma Herrera

Paloma Herrera is an Argentine fashion and lifestyle brand that has extended its aesthetic into fragrance. Named after—and associated with—Argentine sensibilities of elegance and style, the house produces perfumes that complement its ready-to-wear collections. The fragrances capture a South American interpretation of European sophistication, blending floral and warm oriental notes that reflect both the vivacity of Buenos Aires and the refinement of international fashion capitals. The brand serves women who seek accessible luxury with a distinct personality, positioned in the mid-range of the Argentine market. Paloma Herrera perfumes are sold primarily through department stores and the brand's own retail network within Argentina, with some distribution across Latin America.