Pandora

Pandora A/S was founded in Copenhagen in 1982 by goldsmith Per Enevoldsen and began as a small jewellery shop importing pieces from Thailand before developing its now-global charm bracelet business. The Danish company, known worldwide for customisable bracelets and charms, extended into fragrance beginning in 2019, working with perfumer Alain Allione to translate its visual vocabulary of romance, femininity, and gift-giving into wearable scent. The fragrance range includes Pandora You, Pandora Shine, and Pandora Radiant, each designed to sit alongside jewellery purchases as accessible feminine companions. Compositions favour soft florals, light musks, and warmly powdery accords — approachable rather than challenging. The line is distributed through Pandora's own retail network of around 2,700 stores globally, giving it an extraordinary point-of-sale reach that few fragrance brands can match.