Panouge
A small Paris group keeping mid-century houses alive.
Panouge is a Parisian perfume group founded in 1947 by Maurice Moyse under the original name Parfums Lavarenne. For its first three decades the company composed and produced its own scents quietly; today it operates as a small luxury-niche group, owning and producing the Panouge Paris, Isabey, Jacques Fath and Masaki Paris labels, with distribution in over eighty countries. The house's own line, Panouge Paris, is best known for Perle Rare and its modern flankers — measured, slightly retro compositions that draw on the same mid-century French perfumery vocabulary that Isabey and Jacques Fath revive in different registers. The group's value is curatorial: rather than chase trends, it keeps a small portfolio of historically resonant Parisian houses in active production, which suits collectors interested in mid-twentieth-century olfactory style.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
