Paris Bleu
Accessibly priced Parisian perfumery.
Paris Bleu Parfums is a French perfume label established in 1989, headquartered in Paris and distributed widely through international supermarket and pharmacy channels rather than fine-fragrance counters. The line traffics in the kind of accessibly priced Parisian-coded scent that fills airport gift shelves and drugstore aisles: bright fruity florals for women, fougere and aquatic-aromatic compositions for men, often presented in bottles that visually echo more expensive designer originals. The house is part of the wider portfolio of Paris-based volume fragrance producers, and most of its juices are positioned squarely in the budget tier. While the brand rarely names its perfumers and offers little in the way of an editorial story, it has stayed productive for more than three decades, with a steady stream of new launches aimed at younger buyers and emerging markets. It is best understood as workmanlike commercial perfumery rather than a creative house.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
