Paul Sebastian / Design

Paul Sebastian is an American fragrance house founded by Leonard Paul Cuozzo and Alan Sebastian Greco, whose surnames form the brand name. Established in the late 1970s, the brand gained strong recognition in the 1980s with its flagship masculine fragrance, Paul Sebastian for Men, a confident fougère that embodied the decade's approach to grooming and sophistication. The house also produced Design, a floral feminine fragrance that became a signature of the 1980s and 1990s department store era. Both lines were accessible luxury staples, distributed through major US retailers and enjoyed broad popularity. Paul Sebastian represents a distinctly American sensibility — clean, direct, and confidently stylish — rooted in the aspirational culture of the Reagan era.