Paula Echevarría
Spanish style and celebrity spirit in a bottle.
Paula Echevarría is a Spanish celebrity fragrance line launched in 2015 by actress and television personality Paula Echevarría in collaboration with Puig, the Barcelona-based beauty conglomerate. The line targets a young, fashion-conscious Spanish audience who follow Echevarría's highly active social media presence. The fragrances are produced under the Puig licensing umbrella, ensuring accessible quality and broad retail distribution across Spain. Scents in the range lean toward fresh, floral, and fruity profiles suited to everyday wear, positioning the brand as an approachable gateway into personal perfumery for fans of the creator. While the house has not disclosed individual perfumers, Puig's in-house development teams are responsible for composition. The brand occupies the accessible celebrity fragrance segment alongside comparable Spanish celebrity launches, offering wearable, season-friendly eau de toilettes with bright marketing aesthetics that mirror Echevarría's own style persona.
No accords yet.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
