Perfume Lounge

Perfume Lounge is a digital-first Indian fragrance brand launched in 2022 under Grey Apple Luxury Private Limited, with the mission of making premium-quality perfumes accessible to Indian consumers at everyday price points. Founded by Parvesh Bareja, Deepak Agrawal, and Shivam, the house develops contemporary scents inspired by international trends and distributes them through its own website and major e-commerce platforms including Amazon, Nykaa, and Flipkart. All formulations are paraben-free, and the range spans both masculine and feminine olfactory directions, covering sandalwood, lavender, floral, and gourmand profiles. The brand occupies a distinct niche in India's fast-growing D2C fragrance market, bridging the gap between mass supermarket offerings and imported prestige flacons by combining globally sourced fragrance ingredients with price points well under INR 1,500.