Phebo
Belém-born perfumery rooted in Amazonian materials.
Phebo opened in 1930 in Belém, in the Brazilian Amazon, and built its reputation on the Sabonete Phebo Odor de Rosas — a black, rose-scented soap that became a household staple across Brazil for most of the twentieth century. The house extended into eaux de cologne, talcs and bath products drawing on regional materials: cacao, cupuaçu, açaí, pitanga, Brazilian woods. In 2004 Phebo was acquired by Granado, the Rio de Janeiro pharmacy founded in 1870, and now sits as a dedicated perfumery sister to that older brand. Recent fragrance launches lean into the Amazonian story with more polish than the heritage soaps suggested, packaged in art-deco-inflected bottles that reference the brand's original 1930s identity. It suits wearers curious about Brazilian materials rendered in a confident, regionally rooted register rather than a globalised one.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
