Pilgrim

Pilgrim is an Indian direct-to-consumer beauty brand founded in 2019 by Anurag Kedia and Gagandeep Makker, built on the premise that ancient beauty wisdom from around the world—Spanish saffron, Korean fermented ingredients, Ayurvedic botanicals—deserves modern formulation and transparent branding. While the house is primarily known for skincare and hair care, its fragrance line extends the same ethos: natural-leaning ingredients, clean formulations, and accessible price points for the aspirational Indian consumer. Scent profiles draw on both Indian botanical traditions and globally inspired accords, reflecting the brand's 'beauty pilgrim' identity—a traveler who collects the best practices from every culture. The brand has found strong traction among India's young, digitally native consumers who are skeptical of synthetic-heavy mainstream products yet unwilling to pay niche luxury prices. Pilgrim's fragrances sit at the intersection of wellness and wearability.