Pink Sugar
Cotton-candy Italian gourmand from the early-2000s sweet wave.
Pink Sugar arrived in 2003 from Aquolina, the Selectiva-Paglieri sub-brand tasked with bringing the company's 130-year legacy of Italian personal care into a new sensibility. The brief was straightforward and precisely executed: cotton candy, caramel, and strawberry accord over vanilla and white musks, a composition that named itself honestly and delivered without apology. Beatrice Cossa-Asnaghi, the nose responsible, created what became the signature gourmand of the early 2000s sweet wave, a period when the genre moved from niche curiosity to mainstream standard. The fragrance's success was immediate and sustained. Pink Sugar became a defining scent for a generation of young Western consumers, recognisable by its confectionary character and its distinctive pink ribbon-wrapped bottle. The brand has since extended into flankers, body care, and home fragrance. Selectiva, the Paglieri subsidiary that owns the line, has continued to produce it at the accessible price point that was central to its original proposition.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
