Pino Silvestre
Venetian pine and oakmoss, since 1955.
Pino Silvestre is a Venetian classic, launched in 1955 by chemist-perfumer Lino Vidal and built around the green, resinous accord of pine needle, juniper, oakmoss and citrus. Its pinecone-shaped bottle in moulded green glass became one of the most recognisable objects of postwar Italian grooming, sold in barbershops and pharmacies long before it reached luxury distribution. The brand's early decades belonged to Vidal Profumi, founded in Venice in 1900; ownership passed through several hands before a Vidal descendant, Massimo, established Mavive in 1986 and reacquired Pino Silvestre as part of the family's portfolio. The original cologne was inducted into the Osmothèque archive in 2023, joining other historic compositions preserved as cultural patrimony. The line now includes a number of flankers, but the 1955 original remains the reference. It suits wearers drawn to the green, woody side of Mediterranean masculine perfumery — closer to forest air than to modern fougères.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
