Police
#Freetodare
Police is an Italian accessories brand founded in 1983 by the De Rigo brothers — Rino and Oscar — initially as an eyewear company based in Longarone, Veneto. The brand's first fragrance launched in 1997, extending a fashion identity built on bold design and pan-European youth marketing. Distribution runs across Europe, the Middle East, and Asia, primarily through department stores and duty-free retail. The fragrance catalogue follows mainstream market conventions: fresh fougères and light orientals for men, fruity florals for women, with occasional leather and woody accords. Compositions are uncomplicated and project clearly at the price point, which sits in the accessible register — typically €20 to €50. No notable perfumers are publicly associated with the line. Police fragrance functions primarily as a fashion-brand extension, capitalising on recognition from the eyewear and fashion lines rather than establishing an independent olfactory identity. New releases appear annually, often tied to fashion seasons.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
