Poseidon
Mediterranean freshness, mass-market ease.
Poseidon is a Spanish fragrance line produced by Instituto Español, a personal care and cosmetics group with a long presence in Spanish pharmacies and parafarmacies. The line takes its name from the Greek god of the sea and leans fully into aquatic and marine themes, building fragrances around crisp oceanic accords, citrus tops, and light woody or musky bases. Poseidon is designed as everyday-wear fragrance for the Spanish mass market: unpretentious, fresh-smelling, and priced for weekly rotation without budget anxiety. The range spans masculines and feminines, with Instituto Español's established pharmacy distribution ensuring reliable availability across Spain and parts of Latin America. Poseidon does not position itself against niche or prestige competitors—it serves a different need entirely, delivering pleasant, inoffensive freshness to consumers who prioritize practicality. The house is a reliable reference point in the Spanish accessible market alongside Adolfo Dominguez and Antonio Banderas fragrance lines.
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DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
