Proad
Small pleasures, carefully composed.
Proad is a Thai niche house based in Bangkok, with its first releases dating to 2016. The name borrows a Thai word that gathers together notions of fondness, contentment and quiet pleasure, and the brand positions itself as a maker of scents tied to small daily emotions rather than grand statements. The collection is composed by an international roster of established perfumers including Calice Becker, Olivier Pescheux, Dominique Ropion and Chris Maurice, with juice produced in France. Scents lean toward gourmand-floral and woody-spicy registers, with a pronounced sweet streak in pieces like Cherry Syrup. Proad operates physical boutiques across Thailand alongside selective international distribution, suiting wearers drawn to approachable, lightly confectionary niche fragrance with a Southeast Asian point of view.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
