Proenza Schouler

Proenza Schouler is an American fashion house founded in 2002 by Parsons graduates Jack McCollough and Lazaro Hernandez, whose shared surname is an anagram of their mothers' maiden names. The house built its reputation on deconstructed tailoring, bold prints, and a high-low material philosophy that treats utilitarian references with couture discipline. Their fragrance entry, Arizona (2018), was created in partnership with L'Oréal Luxe and developed by perfumers Loc Dong and Antoine Maisondieu, channeling the vast silence and mineral heat of the American Southwest. Arizona's accord of saguaro cactus, sky, and warm woods became a benchmark for the new American landscape fragrance aesthetic. The scents reflect the designers' instinct for clean architecture applied to smell—each note placed with deliberate restraint, the overall composition feeling both contemporary and timeless. The house's fragrance line appeals to the design-literate consumer who wears fashion as a point of view.