Profumum Roma
Transmitting emotions through the scents of memory.
Profumum Roma was founded in 1996 by four siblings of the Durante family — Giuseppe, Luciana, Maria and Felice — whose grandfather Celestino had moved from rural Molise to Rome after the war and built a small toiletries trade out of shaving soaps, hair lotions and colognes sold alongside his knife-grinding wheel. The house is, by their own account, an attempt to return that family trade to its purest form, free of designer licensing or industrial blending. The catalog stays deliberately small, with each fragrance in a single concentration — a high 43% extrait-strength eau de parfum — bottled in identical apothecary flacons that emphasize the contents rather than the package. Compositions tend toward the dense and singular: dry tobacco, milky almond, salt-and-amber, Mediterranean herbs, sacred resins. Distribution runs through a tightly curated set of European, American and Middle Eastern retailers.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
