Puma

Puma was founded in 1948 in Herzogenaurach, Bavaria, by Rudolf Dassler, after the split with his brother Adolf, who went on to build Adidas next door in the same town. The company is one of the world's largest sportswear manufacturers, and its fragrance line has been produced under licence — most recently by Coty — as a brand-extension exercise alongside footwear and apparel. The scent catalogue mirrors the Puma graphic identity: bright, primary-coloured bottles tied to specific apparel collections (Animagical, Sync, Jamaica, Urban Motion), aimed at teenage and young-adult buyers in European mass distribution. Compositions tend toward fresh aquatics, citrus, and sweet fruity accords for women and clean woody-aromatics for men, formulated to pair with a particular sneaker drop or sponsored athlete rather than to anchor a long-term perfume line. Most fragrance releases are short-lived and rotated frequently.