Pupa
Italian beauty, where colour meets creativity.
Pupa Milano was founded in 1974 in Milan by Angelo Gatti, who built the brand around colour-driven cosmetics and the playful, design-led packaging Italian beauty would become known for. Though primarily a make-up house, Pupa has released fragrance over the decades — usually fresh, light, and aimed at a young audience rather than the connoisseur shelf. The brand's identity is closer to fashion than fine perfumery: graphic compacts, novelty containers, and a cheerful, accessible price point. Its scents follow that brief, leaning floral, fruity, and clean, designed to sit on a vanity alongside the lipsticks rather than compete with prestige releases. It suits a wearer looking for an inexpensive, easy-to-wear daytime scent from a recognised Italian beauty house rather than something serious or built to last on skin.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
