Rachel Zoe

Rachel Zoe is the fragrance and lifestyle extension of celebrity stylist and designer Rachel Zoe, who built her name dressing Hollywood talent before launching her eponymous fashion label around 2011. The fragrance line arrived as part of a broader lifestyle brand strategy, targeting her established fashion-forward audience with accessible-priced scents that mirror her signature aesthetic: glamorous, polished, and effortlessly editorial. Rachel Zoe fragrances typically favour feminine floral and woody oriental accords, drawing on the same references — old Hollywood, vintage glamour, maximalist style — that run through her clothing. The line is sold through major US department stores and the brand's own e-commerce platform. While dedicated perfumers are not publicly credited, the compositions are developed in collaboration with established American fragrance manufacturers. The brand is a celebrity fragrance play rather than a perfumery-first house, and is priced to complement rather than compete with mainstream designer offerings.