Rag & Bone

Rag & Bone was founded in 2002 by British designers Marcus Wainwright and Nathan Bogle, initially as a New York-based clothing line defined by Anglo-American workwear aesthetics and a distinctly urban sensibility. The brand built a loyal following among consumers who value effortless sophistication over conspicuous luxury, and the fragrance line extends this positioning directly into scent. Rag & Bone fragrances reflect the brand's core values: unpretentious quality, clean profiles that work across contexts, and an aesthetic rooted in city life rather than aspirational escapism. The compositions sit within the prestige tier—above mass market, below ultra-niche—offering genuine quality at prices consistent with the brand's clothing positioning. Rather than pursuing compositional extremity, Rag & Bone fragrances prioritize wearability and coherence with the brand's visual identity. They are fragrance for people who care about clothes, designed to complement rather than compete with personal style. The house distributes through its own retail stores and select department store channels.