Regime des Fleurs

Régime des Fleurs was founded in Los Angeles in 2013 by Alia Raza, a video artist out of New York, and Ezra Woods, a Los Angeles stylist. The two had been mixing flower extracts together as friends before turning the project into a perfume house, and have always pitched it as something closer to a conceptual art practice than a conventional fragrance label. The catalogue is split into Lyrics, Ballads and Epics — the last running to compositions of more than eighty ingredients, written for the line by perfumers including Yann Vasnier. References reach into Henri Rousseau's painting, Greek mythology and nineteenth-century Gothic literature, and the bottles, with their hand-painted lids and gilt typography, look more like apothecary jars than modern niche flacons. The house suits collectors of small American niche perfumery, and wearers drawn to dense, naturalistic florals over clean modern abstractions.