Reserved
Poland's flagship high-street label.
Reserved is the flagship brand of LPP S.A., the Polish fashion conglomerate headquartered in Gdańsk and founded in 1998 by Marek Piechocki. As the most internationally recognised label in LPP's five-brand portfolio — which also includes House, Cropp, Mohito, and Sinsay — Reserved positioned itself as Central and Eastern Europe's answer to the western high street, growing a network of stores across Europe and beyond. The fragrance line appeared as part of Reserved's accessories expansion, with eau de parfum releases concentrated largely between 2017 and 2020. The compositions are modest in scale and priced to match the brand's mass-market positioning; they function as lifestyle accessories for the Reserved shopper rather than as independent fragrance statements. For fragrance collectors, Reserved is a curiosity: an East European fashion brand that briefly ventured into scent with a small catalogue of aquatics, soft florals, and light woods — wearable and inoffensive, consistent with the house's priority of broad commercial appeal over olfactory ambition.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
