Richouli

Richouli is an Austrian niche perfume brand founded in 2019 that centers on the creative meeting of Middle Eastern and European olfactory traditions, specifically the dialogue between Oriental luxury materials and Western fine-fragrance technique. Despite the brand's Austrian registration, its fragrances are produced in France, grounding the compositions in French perfumery craft while drawing on the oud, amber, and spice vocabulary common in Eastern traditions. The house presents a curated, limited collection of fragrances with rich, concentrated character, distributed through select European niche boutiques. Richouli's East-meets-West positioning occupies a well-traveled but consistently interesting segment, and the brand distinguishes itself through the specificity of its material choices and the formal quality of its French production.