Riiffs

Riiffs is a Dubai-based perfume company established in 2018 and headquartered in the Batina Market area of Deira. The line sits within the broader Emirati perfumery scene, which over the past two decades has translated traditional Khaleeji ingredients — oud, amber, musk, rose, saffron — into bottles styled and priced for both regional and international audiences. The range is wide rather than narrow: oriental ouds, amber-vanilla gourmands, rose-saffron compositions, and a smaller set of fresher aquatic and citrus fragrances aimed at younger wearers. Bottles are visibly ornate, often jewelled or layered, in keeping with the regional retail aesthetic. It suits wearers looking for projection-heavy oriental perfumery at mid-market prices, and who prefer the vocabulary of contemporary Arabian perfumery to the restraint of Western niche. Distribution runs primarily through Gulf retailers and online stores serving the wider Arab-perfume export market.