Rugol

Rugol is a Brazilian mass-market fragrance brand that serves the everyday fragrance needs of consumers across Brazil. Operating in a market that has one of the world's highest per-capita perfume consumption rates, Rugol offers affordable, accessible scents that prioritise wearability and longevity for a broad audience. The brand's compositions reflect popular Brazilian preferences: warm, sensual oriental bases, tropical floral accords, and fresh ozonic notes that suit the country's warm climate and exuberant social culture. Rugol competes in the value segment of the Brazilian market alongside other domestic and imported mass-market players, finding its audience through supermarkets, drugstores, and popular retail chains. Its straightforward approach to fragrance makes it a reliable everyday choice for price-conscious consumers.