Sand + Fog
Bringing light and happiness into your life.
Sand + Fog was founded in 2017 by three women based on the California coast, united by the conviction that candles — and the home fragrance category more broadly — should be as beautiful to look at as they are to smell. The brand takes its name and mood from the Pacific shoreline, a landscape defined by hazy mornings, warm afternoons, and the perpetual tension between clarity and softness. Collections lean into natural materials and clean formulations, with all products free from parabens and sulfates. While the brand is rooted in candles, it has extended into perfumes and personal care, each category sharing the same coastal-Californian palette: airy, sun-warmed, and accessible without feeling generic. Sand + Fog's wide retail footprint and strong online presence make it one of the more visible American lifestyle fragrance brands born in the mid-2010s indie wave.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
