Sandro

Sandro is a Parisian ready-to-wear house founded in 1984 by Evelyne Chetrite, originally conceived as a menswear line before expanding into womenswear and eventually global fashion. Part of the SMCP group alongside Maje and Claudie Pierlot, Sandro occupies the elevated contemporary segment of the French fashion market—accessible enough for a wide audience, refined enough to feel Parisian. The brand entered fragrance as a natural extension of its lifestyle positioning, offering scents that mirror its clothing: clean, confident, and unmistakably French without leaning into cliché. The fragrances pair modern floral and woody-musky accords with the restrained elegance that defines Left Bank style. Sandro's fragrance customer is already a brand devotee who wants their scent to complete the aesthetic rather than introduce a new one—a coherent wardrobe in both fabric and smell. The house works with established French perfumers to ensure the compositions match the quality expectation of its fashion audience.