Sangado

Sangado is a Romanian fragrance brand founded and helmed by perfumer Daniel Sangado, who built the house around a single, unpretentious ambition: to bring genuinely fine-smelling perfumery to an accessible price point. Every composition in the Sangado catalogue is formulated with essential oils sourced from leading French houses — Elixens, Jean Niel, Charabot, Luzi — at concentrations high enough to deliver the eight to twelve hours of wear time the brand promises. The style is unapologetically European and mainstream-leaning, covering floral, oriental, and woody territories for both women and men with a confidence that belies the modest outlay. Distributed through its Bucharest boutiques, its Romanian online store, and international channels including Amazon UK, Sangado has built a loyal following among fragrance lovers who want quality without paying for a famous name.