Sarahs Creations

Sarahs Creations is an Emirati fragrance brand that surfaced on Fragrantica in 2016 with a single drop of roughly thirty-five SKUs across men's, women's, and unisex categories. The catalogue works the modern Khaleeji oud-and-rose vocabulary heavily: Oud Aseeel, Sultan Al Arab, Rooh Dubai, Asayel, Laheeb Al Shouq, Ehsas Al Hub, with names that read as Arabic emotional concepts ("feelings of love," "flame of longing") rather than place or material references. Compositions tend toward sweet oud-vanilla and rose-amber bases with saffron and tobacco accents, sold both as concentrated oils and alcoholic eau de parfum. Distribution runs through Gulf souk channels and a handful of international Arabic-perfume specialists. The house has not built a substantial Western press presence, and corporate ownership and founder details are not publicly documented. The house is recognisable to collectors of mid-tier Khaleeji work and largely unknown outside it.