Sassy by Savannah Chrisley

Sassy by Savannah Chrisley is a celebrity fragrance venture launched in 2021 by Savannah Chrisley, the American reality television personality known from the USA Network series Chrisley Knows Best. The brand extends her public persona—polished, Southern, and unapologetically glamorous—into the personal care space. Fragrances are formulated for broad mass-market accessibility, featuring popular fruity-floral accords and light musks that prioritize immediate wearability over olfactory complexity. The brand's commercial model follows the established celebrity fragrance template: parasocial loyalty converted into everyday purchase by fans of the star's television and social media presence. Pricing keeps the line within impulse-purchase range, and the product line includes ancillary body care to build a lifestyle brand rather than a single-product offering. Sassy targets younger female consumers who associate fragrance with personality expression and celebrity aspiration rather than traditional perfumery craft.