Seance
A ghost story in every bottle.
Seance is an American indie niche house founded in 2021 by a perfumer known as Lacey, who draws inspiration from occult ritual, vintage horror, and gothic storytelling. Based in the United States, the brand produces small-batch, highly thematic fragrances that treat each release as a chapter in an ongoing olfactory ghost story. Compositions often feature unusual accords — incense smoke, cold stone, dried flowers, damp earth — crafted to evoke the atmosphere of haunted spaces and liminal moments. Seance has cultivated a dedicated following in the indie fragrance community through direct-to-consumer sales via its own website, as well as through niche stockists aligned with the gothic and alternative subculture markets. The brand's visual identity, all dark photography and hand-drawn lettering, mirrors the macabre theatricality of the scents themselves. Lacey's approach prioritizes narrative over commercial appeal, placing Seance firmly in the artisan indie tier alongside similarly storytelling-driven American houses.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
