Second Edition Olfactive
Revised perfumes for people who read between the lines.
Second Edition Olfactive is an American indie perfume studio founded in 2022 by Jonah Simonak, who serves as both creative director and perfumer. The house draws its central metaphor from the literary concept of the revised edition — the idea that a scent, like a text, can be reconsidered and improved after its first expression. This thoughtful, iterative approach manifests in a small catalogue of carefully crafted fragrances that blend personal narrative with technically skilled composition. Simonak trained as a perfumer and brings a hands-on, artisan sensibility to every release, working with quality raw materials and keeping production volumes low. The niche price positioning reflects both the ingredient quality and the studio's small-scale, direct-to-consumer model. Second Edition Olfactive distributes primarily through its own website and curated independent retailers, and it participates in the wider community of American indie perfumers who emerged in the early 2020s. The brand's voice is literary, quiet, and sincere.
