Secret Temptation
Accessible Indian feminine fragrance from the McNROE house.
Secret Temptation is a mass-market Indian feminine fragrance brand owned by McNROE Consumer Products, the Kolkata-based personal care company also behind the Wild Stone men's grooming range. The brand targets young Indian women with accessible body sprays, deodorants, and eau de parfums at prices that compete with fast-moving consumer goods rather than premium fragrance. Compositions tend toward sweet florals, fruity musks, and oriental gourmands designed to appeal broadly without requiring fragrance knowledge on the buyer's part. Secret Temptation distributes through Indian supermarkets, pharmacies, and e-commerce, with strong presence in Tier 2 and Tier 3 cities where French or Western prestige brands have limited reach. The brand's significance lies in its scale of market penetration — it has introduced fragrance wearing as a daily habit to millions of Indian women who might not otherwise engage with the category.
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Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
