Selena Gomez
Pop icon transforms stardom into scent.
Selena Gomez launched her celebrity fragrance line in 2011 through a licensing arrangement with Parlux Fragrances, capitalizing on her transition from Disney Channel actress to mainstream pop recording artist. The debut fragrance, simply called Selena Gomez, introduced the fruity-floral template that would characterize the line: mandarin, tiger lily, and jasmine over a warm sandalwood and musk base. Subsequent releases—Naturally, Crush, Glow, and others—followed the same accessible, feminine structure with minor variations in character. Each bottle was designed with the same care given to the fragrance itself, featuring feminine silhouettes and playful color choices that aligned with her public image. The line targets the demographic that grew up watching her on television and following her evolution into pop music, young women seeking an affordable connection to a star they admire. Distribution through department stores and mass-market retailers ensures broad accessibility, and the line sold millions of units at peak.
