Shakira
Bold Latin spirit, bottled.
Shakira Perfumes is the celebrity fragrance line tied to the Colombian singer Shakira, launched in 2010 through a licensing partnership with the Spanish beauty group Puig. The first scent, S by Shakira, was an oriental floral built around jasmine, sandalwood, vanilla and amber; it was nominated for a FiFi Award the following year and established the line's preference for warm, slightly gourmand femininity. Since then the catalogue has expanded to roughly fifty fragrances along with deodorants and body care, including Elixir (2012), the guitar-bottled Rock! (2014) and the bright tropical Amarillo (2025). The line is developed in Spain alongside Puig's other licensed celebrity properties and distributed primarily through Latin American, European and mass-market channels at accessible price points. It suits buyers looking for affordable, easy-wearing florals and ambers with a recognisable pop-cultural identity rather than niche complexity.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
