Shaneela Rowah Al Qamar

Shaneela Rowah Al Qamar is a small British fragrance brand rooted in the tradition of Arabian and Oriental perfumery, founded by Shaneela Rowah Al Qamar. The house operates in the niche segment of the UK market catering to consumers who prefer concentrated, oil-based, and oud-forward compositions over alcohol-based Western-style perfumes. Products span attars, concentrated parfums, and bakhoor-style offerings that reflect the Arabian fragrance aesthetic—rich, deeply resonant, and long-lasting on skin. The name itself carries a poetic Arabic-Urdu resonance, with 'Al Qamar' meaning 'the moon,' suggesting a brand built around evocative, culturally specific scent storytelling. Distribution is primarily direct-to-consumer via social media and small online retail platforms. The house occupies a modest but loyal niche among British South Asian and Middle Eastern diaspora consumers seeking authentic alternatives to mainstream department-store fragrance.