Sifr Aromatics
Fragrance rooted in Kampong Glam tradition.
Sifr Aromatics was founded in 2010 by Johari Kazura in Singapore's Kampong Glam district, the historic Arab quarter that has anchored the city-state's spice trade and fragrance culture for centuries. The house approaches perfumery as cultural preservation—drawing on the oud, rose, and incense traditions of the Malay-Arab community while applying contemporary composition techniques. Releases like Inti and Labuan reference specific geographic and historical narratives, grounding each fragrance in place rather than using Southeast Asia as an abstract aesthetic inspiration. Sifr operates a boutique atelier in Kampong Glam where bespoke consultations and education form part of the offer alongside the ready-to-wear catalog. The house positions itself firmly in niche territory, with pricing and distribution that matches international niche peers. For collectors interested in Asian niche voices grounded in authentic cultural context rather than adopted Western frameworks, Sifr offers a rare example of fragrance as genuine local knowledge.
